5 out of 5   Verified Independent Reviews from our Customers

Senior Finance is a reverse mortgage education site that explains the workings as well as the pros and cons of FHA reverse mortgages for homeowners. We publish articles and tools for seniors who are considering a reverse mortgage and want to become fully educated before making a decision., In addition to detailed reverse mortgage information, our site also offers the most current reverse mortgage calculator to provide you with your program options.

Meet the Senior Finance Team

Larry Rosenbloom

Larry Rosenbloom

Founder & President
NMLS #20398

Larry Rosenbloom is founder and President of Senior Finance. He founded Red Wagon Mortgage LLC dba Senior Finance in 2001. Larry started originating loans in 1998; and has closed thousands of loans throughout his career. Larry’s background as an underwriter gives his clients every advantage to close their loan with the correct bank at the best rate. Over 90% of his clients are referred to him by past customers.

Larry’s clients love his approach because it is simple and straightforward. There is no substitute for preparation; “I do not want any surprises at the closing; since 2001 I have reviewed final settlement statements with my borrowers before closing, this creates a stress-free closing environment.”

Larry Rosenbloom

Larry has a background in economics and was a derivatives trader for five years on the American Stock Exchange, where he held seat on the exchange. Larry lives in Manhattan and you can usually find him in Central Park.


Russell Tunick

Russell Tunick

Vice President
NMLS# 305398

Russell Tunick, who heads our Reverse Mortgage division, has spent almost 20 years in mortgage financing. He has dedicated the last eight years to focus on helping educate seniors about the reverse mortgage program. As an expert on the program, he has been invited into hundreds of senior’s lives to help direct them through the reverse mortgage process, from counseling all the way to closing. He understands the reverse mortgage program can at first be overwhelming to many seniors and their families & routinely makes house calls to take the time to explain all facets of the program so that his clients can make informed decisions.

“Every client’s need is different, let me be your guide for all of your Reverse Mortgage questions and concerns.”


NMLS # 93443
NY, Dept. of Financial Services #A005375
NJ, Dept. of Banking & Insurance #N000186921
CT, Dept. of Banking #10652
PA, Banking Dept. #45595
FL, Office of Financial Regulation #MBR104

Loans arranged with 3rd party providers


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Senior Finance

224 West 35th Street
Suite 1401
New York, NY 10001
P: 888.588.0944
E. info@seniorfinance.com